w0ooll-y is a forward-thinking capsule collection dedicated to crafting timeless, sustainable wool garments that embrace natural textures and eco-friendly practices. Drawing inspiration from the purity of nature and the elegance of minimalism, w0ooll-y fuses artisanal craftsmanship with contemporary design principles.

w0ooll-y champions a slower, more responsible approach to style. Wear the essence of nature, redefined.

"wOooll-y" - natural wool garments brand identity

• developed a cohesive visual language rooted in quiet sophistication, authenticity, and tactile elegance as the lead designer behind w0ooll-y’s brand identity

• creative direction — from designing the logo and defining the visual language, to crafting the conceptual imagery and physical touch-points that reflect the brand’s values.

• defined black-and-white aesthetic & organic tone that speaks to w0ooll-y’s ethos: sustainable, slow fashion for mindful consumers.

• the logo, inspired by the softness of wool, was paired with a clean typographic system and analog-inspired textures to evoke both heritage and contemporary clarity.

• conceptualized and designed the brand’s price tags and capsule collection catalogue. these balance simplicity with material richness — using natural papers, stitched accents, and a restrained palette to echo the garments themselves.

• directing w0ooll-y's creative campaign to launch sustainable clothing collection, consisted of garments out of sustainable wool and cashmere.

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launch campaign

For the launch of w0ooll-y’s new collection, I developed a cohesive visual narrative for digital and physical mediums. Alongside the capsule collection catalogue (see above), I generated a series of shoots for the brand’s social media launch—focusing on texture, materiality, and minimal contrast to reflect w0ooll-y’s quiet and intentional aesthetic.

To accompany this, I also designed a hand-drawn launch poster, blending analogue techniques with layered, organic composition.