XbyX empowers women over 40 to take charge of their health and well-being with knowledge, support, and natural solutions. The brand believes that female body — especially in midlife — is powerful and complex, yet too often misunderstood. Their mission is to break the stigma around menopause and help women navigate this transformative phase with energy, clarity, and balance. Backed by leading medical experts, they produce plant-based, non-hormonal products tailored to support hormonal balance and healthy aging.

"xbyx - women in balance" branding & visual language design

• shaping the visual identity across every touchpoint.

• crafting everything from digital experiences to print materials, packaging, and campaign aesthetics.

• creating website and advertising design, book layouts, flyers, and event branding, ensuring a cohesive and compelling brand presence.

• beyond design execution - guidance of the rebranding process.

• managing the design team

• ensuring that every element aligned with the brand’s purpose - making more women explore healthy aging & educate them.

a holistic approach - where strategy, aesthetics, and functionality merge for a better cause.

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packaging design and color coordination by me, set & photo shot by huesch.co

packaging design for Basics product line > process

website re-design (work in progress)

packaging design and color coordination by me, set & photo shot by huesch.co

more work on the website - xbyx.de

every visual element & product you will see there is designed by me :)

For each new product launched by the XbyX brand, I developed a complete visual identity and positioning campaign—from concept to execution. This included creating custom packaging design, mock-ups, and a visual tone with unique color palette tailored to each product, producing website visuals and creative assets that clearly communicated the product’s value across digital channels. Every visual element is purposefully designed to support the brand’s positioning and message.

One example is Klare Aminos - a refreshing amino acid drink with a peach flavor.

brand visual identity

packaging design

For Basics product line, XbyX set out to redefine how essential supplements—such as zinc and magnesium—are presented. The concept focused on simplicity, clarity, and trust, positioning these mono-ingredient products as foundational elements for everyday health support.

To bring this vision to life, I developed an entirely new packaging design concept tailored specifically to this line. The design language emphasizes minimalism and transparency, reflecting the purity and essential nature of each product. I also oversaw the print production process, ensuring high-quality results from concept through to final packaging.

UX/UI design

I led the UX/UI re-design for the xbyx Shopify-based webshop and digital magazine, with the goal of creating a seamless and empowering customer experience tailored specifically to mid-age women. The challenge was to balance a clean, conversion-driven e-commerce experience with rich, educational content—making both equally accessible and engaging. Every element—from navigation structure and product discovery to article layouts and CTAs—was created to reflect empathy, clarity, and inclusivity.